The better way to sell online

Previous News

Mobile compatibility is the new king

You may not know this. But, in 2014 - Mobile device usage sharply overtook desktop usage - and continued on a dramatic upward trend. The average mobile media user usage in hours per day was 2.8 hours compared to 2.4 hours on desktop media usage. In comparison, in 2011 mobile usage was just 0.8 hours per day. With the explosion of mobile device use and easily accessible information on the go - it’s no small wonder. "Mobility" is just that.

PCI Compliance Information

ShopFactory ecommerce solutions are PCI compliant which is an essential part in keeping your customer's payment details secure.  This is particularly important for merchants who accept credit card payments.
Most online merchants use automatic credit card processing via realtime payment gateway providers such as PayPal, WorldPay, AuthorizeNet, 2Checkout, etc. who are also PCI compliant. The fact that both ShopFactory and the real time payment gateway providers are PCI compliant ensures your customer's payment details are safe and secure at all times.

Key to success — Continuous experimentation to grow your online business

It doesn’t matter how well your store is built or how good it looks. There is always something you can improve.
The key to success is continuous experimentation to find out what works and what doesn’t in a fast changing environment.

Start with your WHY and set yourself apart

In a world where customers have the choice of multiple virtually identical products and services for just about anything they want – how do you make them pick yours?

Best reasons to start an online business

Owning a business can be emotionally fulfilling and financially enriching. Tens of thousands of new ventures are started each year. eCommerce businesses require less capital and less time to start than brick-and-mortar retail or service operations. So why not get going?

Quick website changes for Christmas buying season

ShopFactory will soon be offering a full range of customization and other fulfillment services — to help you go even further online!

Quick Sales Conversion Ideas for Mobile Devices

ShopFactory 10 has a great new mobile compatible feature so both PC and Mobile visitors can get the most out of your site. Because ShopFactory 10 automatically builds your mobile site version - it saves you time and work effort! All you have to do is publish your site as you normally do and the mobile version of your site is updated along with your regular site.

6 SEO Reminders That Can Drive Holiday Traffic

As we head into the holiday season amid mixed economic signals, merchants are looking to maximize visibility while keeping expenses in check.

Oh No!!! It's Christmas Again!

It is October and Christmas is just around the corner... Like many online retailers, Christmas is the busiest time of the year. Orders double, then triple, then go through the roof. It is always better to plan ahead and be ready for the rush. No doubt you will be concentrating in what to stock, and what not to stock. Planning ahead is best on how to spend that limited budget on getting in the right holiday bestsellers. All too often it is easy to forget the non-stock essentials.

NEW ShopFactory Customization Services

ShopFactory will soon be offering a full range of customization and other fulfilment services — to help you go even further online!

SEO Tips — Practicing good product page tactics

One of the most costly mistakes an online merchant can make is on their product pages. Not only are these pages important for your customers eyes — they can draw them into your site from the search engine when used properly. Online shoppers are fickle and frugal. And they’re smarter than you’re average flea market bargain hunter!

What is good web design?

Basic areas which are important to understand in web design are in your graphics, page layouts, fonts and Corporate Branding.

What is ShopFactory Total Care?

Our sales team is asked regularly what does Total Care do for me? Total Care is a robust set of secure services that extends the functionality of selling online for ShopFactory eCommerce merchants. It adds additional features for merchants to build and maintain their business presence, stay in contact with customers, and report on important sales and statistical data in real time.

IMPORTANT NEWS — ShopFactory now supports publishing via SFTP/FTPS

ShopFactory 10 — now supports SFTP / FTPS for third party hosting when publishing.

Best HTML Code Design and SEO Practices

With ShopFactory you can achieve a great deal with it’s powerful built in point and click web editing. But for more advanced HTML/CSS users — you can modify page HTML and CSS to accomplish more complex layouts including DIV design elements and additional SEO value attributes. For most eCommerce merchants the standard point and click editing features will do quite fine.

Five Great Tips For Better Sales Conversions

As an eCommerce merchant, you already know the importance of closing sales quickly with the tools you have on your website. But many merchants still rely on the “if you build it they will come” mentality. Online sales are not just about “online tactics”.

ShopFactory Time Saving Forgotten Features

If you're like most merchants, you probably don't have enough time in the day to do all the things that need to be done. But that's where ShopFactory comes in! Over the years we have released new time saving features — which can help add hours back into your day so you can focus on other tasks.

Important European eCommerce Practice Becomes Law

On June 13, 2014 the planned new European rules regarding e-commerce practice became law. From that moment on, your shop is expected to comply with these new regulations. Of course you will automatically be in compliance with the new law — with ShopFactory Version 10!

Santu / GlobeCharge is Heartbleed Safe

Santu and GlobeCharge servers are protected against the Heartbleed vulnerability. However, we recommend all users to update their passwords to ensure they have not been compromised.

Viral Marketing Techniques the Typical Business Website Can Deploy Now

If you're creative, you may be able to come up with a brilliant viral marketing business plan based on "Simple Principles of Viral Marketing." Here are some good viral marketing techniques you can deploy immediately that will help you to start building a viral marketing campaign.

Coming Soon — Developer Super Templates

ShopFactory has been hard at work developing a new solution for website developers and power users!

Protection against Heartbleed Bug

You may have heard about the Heartbleed bug on the Internet in the past few days. We would like to we would like to let you know that the GlobeCharge, Santu and ShopFactory servers are protected against it.

Writing a good Quick Buy Proposition

Take two minutes to read this - I’ll put $50.00 in your pocket.

Well, it’s as simple as that. Writing a good “Quick Buy Proposition” amounts to one thing:

Website to create websites

ShopFactory ecommerce solution and website provides the perfect website design ideas to create professional websites and online sores.

The best navigation is one that a young child can understand. You should leave out any fancy flash menus or excessive multi-tiered drop down menus. They only serve to make navigating the site harder.

Getting to Know Your eCommerce Customers

Whether you are planning to launch a new online store, new product lines, or an entirely new business, you need to know who your target consumers are and how to reach them.

Bad Habits To Avoid When Writing Web Content

Since the arrival of Google's Panda update in February 2012, content writers have been working hard to do the right thing, and either avoid being mauled by the Panda or mend the damage already done on their websites.

Why Choosing ShopFactory Is Right For Your Online Business

In today's online market, technology and trends move faster than ever. Staying up to date, complying with country & regional laws and looking professional are the top issues you need to consider when choosing an online platform for your website.

Mobile Traffic Serves Up Big Increases

It's no small wonder that eCommerce merchants have seen major increases in mobile device use. Sales of Smartphones hit a staggering 1.86 billion in 2013 — and a forecast of an expected 6.6 billion mobile devices will be in use by the end of 2017.

How To Get Trust From Online Shoppers

The amount of people that are doing their shopping online continues to increase rapidly. eCommerce websites will continue to take a higher percentage of sales from brick and mortar stores as shoppers realize and appreciate the convenience and ease of online shopping.

How to Diversify Your Traffic Sources

As an eCommerce store owner, you likely feel captive to what Google decides to do with its algorithms, search user interface, and ad placements.

Generating Revenues in the Post Holiday Period

For many online retailers, the month of January is a slow one. Consumers are generally paying off Christmas purchases and the remaining online shoppers are seeking good deals on accessories in the hopes of taking advantage of clearance sales.

ShopFactory Boosts Sales at

Quite often we’re even surprised at how well some of our customers do when they move over to ShopFactory. Well, okay just a little surprised. After all, we designed ShopFactory to do just that.

Why it pays to be up to date

If you are like me, you probably hate updating your software. After all you are use to the way it works. It seems to be doing its job and you really have other things to worry about, which are far more important.

Do not rely on e-mails to receive orders — Use Total Care!

With all the spam filters set up by email providers, ISP's and hosting companies, your order confirmation e-mail which was once safe — is not anymore.

10 Holiday Season Online Marketing Tips

As the busy holiday season is upon us, and we all have lots to do - What better to do than shop online? Your customers know this and be assured, online seasonal shopping continues to grow.

Practicing Good Password Security

Quite often username and password characters can be a problem for most of us. At some point, we all get frustrated when trying to use them. These days using complex login information is very important though. Especially online when setting up or using hosting, secure accounts and email accounts.

ShopFactory 10 out now: Better and more mobile

We have just released ShopFactory 10 — our best ShopFactory ever! Do more with fewer click with the brand new interface. Make your stores work perfectly on all devices — from mobile phones right up to desktop PCs. And that's just the beginning.

Protect Your Online Business Reputation

Protecting your company's online reputation from negative comments is something every business may have to deal with. Whether from a disgruntled employee, an upset customer, and even competitors actions.

Developing Original Content

There's so much content on the Internet. This is why it is very important these days to develop more unique content for your products and website pages.

Go for the Gold — ShopFactory!

Build multiple websites with ShopFactory Gold; Gold — it's not only a precious metal. It's a valuable business tool for managing your online presence!

Protecting Your Business Using Fraud Protection — ShopFactory Total Care

As a ShopFactory Total Care user, you have access to a very important online Fraud Protection Service automatically. Fraud Protection is a security protocol build into your Total Care account which notifies you when a potential fraudulent order has taken place on your website or an order has been placed with a higher level of risk than you may be willing or able to accept without doing some further security checks.

5 Suggestions for Naming Your Online Store

An online store's name is one of its most important assets and a potent part of your company brand. In some sense the business name can define your business identity.

Improving Sales With Multilingual Support On Your Website

One of the most effective ways you can improve sales on your website is to add multi-language support. If you have not considered adding multi-language capabilities — you could be missing out on some very large markets. Even if you only sell inside your own country.

Protecting Your Images and Photographs Online

A graphic image or photograph on your website is copyright protected as soon as you publish it. But, these days the Internet is rampant with copyright violations and stolen images. While there isn't much you can do to stop it, there are several things you can do to minimize someone else using your images for their own gain. Many of the tactics listed later in this article are deterrents you can use to reduce copyright violations. We have also listed the pros and cons of each. But, the best practice is to employ all of them if you're concerned about image theft.

Important News about ShopFactory services — Powered by Santu

The new and more powerful ShopFactory Total Care services — powered by Santu will start coming online on the 30th September 2013 as part of transitioning the ShopFactory services powered by GlobeCharge to Santu.

Update on our latest product development and offerings...

With our ShopFactory 10 release just around the corner the time is running out to take advantage of our special offer of receiving twelve months of Total Care Services for Free when purchasing ShopFactory 9!

Are you overlooking text in your web design

The most overlooked part of good web design is text content. Far too often we see websites with text laid out in basic paragraph form on a page. Although text is one of the main factors used to rank your site, quite often it is not used correctly for eCommerce.

What smart entrepreneurs already know...

Over the past ten years online business has grown exponentially. In 2012, total online sales topped 1 trillion dollars for the first time since the idea of selling online started. Although this is still a small number when compared to the gross domestic product of a few small countries — it shows that eCommerce is here to stay.

New ShopFactory Mobile Checkout — Powered by Santu

Last month ShopFactory released a sneak peak at some new and powerful features being developed, including: Express Checkout Functions and “Powered by Santu” secure checkout changes we will be releasing.

Exciting developments for ShopFactory Total Care Services — Powered by Santu

Over the next few weeks we’ll be introducing some new powerful functions and features to the ShopFactory Total Care Services aimed to help grow your profits. This will be achieved by creating mobile devices friendly online shops, express checkout functions and much more...

How To Avoid Bad Habits When Selling Online

eCommerce merchants still have a lot to learn from traditional retailers. It seems that well-known eCommerce sites get away with some usability issues simply because of poor planning.

The Pros and Cons of Social Media

In today's marketplace, Social Media has become the cornerstone of building a small business. It is true that social media can provide a wealth of new business and growth. But, it's not for everyone.

7 tips to creating better product videos

It’s no secret that product videos can increase sales conversions on your website. If a picture is worth a thousand words, videos are equivalent to a full textbook or novel. The great thing about videos is not only can they demonstrate your product — you can use them for other online marketing to drive traffic to your site.

Increase traffic with hidden landing pages

"Keep it simple” is an important policy you should use when building and maintaining an online store. But, as your online business grows — you will have pages you want to retire, or clean out of the navigation, or delete completely.

The cart abandonment myth

Over the years we’ve seen a number of tactics, research, and myths generated by various sources as to why shopping cart abandonment happens. We’ve even seen a number of solution providers who use cart abandonment as a sales push tactic.

5 Ways to win customer loyalty

Since social marketing has taken off, many companies are re-evaluating what customer service really means. Making your customers feel welcome, responding to their inquiries, and handling their gripes is more important than ever.

Get Touchy feely with your customers

Internet business is not even an “arms length” relationship with your customers. That’s why it’s so important to get touchy feely with your customers when you have the opportunity.

The perfect sales pitch

Writing a perfect sales pitch is all about presentation. This is the key factor in the final buying decision your customers will make when purchasing from your website.

Get an edge over your competition

One of the golden rules in online business is to analyze your competitors. This not only helps you understand them, but gives you valuable insight into how you can compete effectively against them.

Building microsites or multiple cross branded sites

Most people will find it hard to earn money in running an online shop. It's not that they necessarily have to fail, they could succeed big time if they really wanted to. But, most people won't.

Avoid customer frustration by staying current

Are you regularly updating your shop landing pages and products? If you answered “no” to the above, it's time to get cracking!

Your Complete Online Store Solution

ShopFactory is a complete online store solution with all the tools you need to get your business going right! With it you can build a professional shop and start selling online in very little time.

New real-time payment providers supported

ShopFactory 9 with Total Care has one of the largest selections of integrated payment gateways for online merchants. This list continues to grow!

PDF proof your Website

As a ShopFactory eCommerce merchant, you are most likely posting PDFs as product spec sheets or brochures on your website. But many online stores are not utilizing this format to its full potential. The simple fact is: PDF documents are web pages too.

Express Check-out solutions; Convenient online shopping for your visitors

The ShopFactory development team continuously implements new functions and features as it has been doing since it started back in 1995 in line with the rapid evolution of eCommerce.

Make the most out of your January sales

For the majority of online stores, the holiday shopping season is what makes an entire year’s work pay off.

Managing and saving inventory costs in your business

As any online shop owner you purchase and manage inventory. The prices you pay for the inventory, the quantities you carry and the inventory commitments you make can drastically affect your profits.

10 Most important niche markets for 2013

Research across the web for various predictions about what's going to be popular in 2013 pointed the way for this article. Check out the top 10 niches predicted to be popular this year.

What not to do in your online business in 2013

The not to-do list is often as important as the to-do list. As you begin planning your e-commerce strategy for 2013, consider making these New Year’s anti-resolutions...

Recruit resellers to sell for you!

By recruiting resellers, you can grow your business exponentially with-out having to do all the work yourself.

The Internet marketing toolbox

For those not mechanically inclined, looking through a toolbox can be overwhelming. It is frustrating when something is broken, and when you’re not sure which tool to use.

How to design a great 'About us' page

Whether you're starting from scratch or revising your “About Us” page — which is in need of a little TLC — you can take it from forgettable to memorable by incorporating these tips.

Will 2013 be the year of the voucher codes?

2013 begins in the shadow of global economic recession. Consumers who are shopping want deals. Could 2013 be the year of the eCommerce voucher codes?

Boost your income with customer loyalty using incentives and rewards

With ShopFactory 9 + Total Care, you can boost your sales income and marketing using the Customer Membership Management.

How to get customers to ask you for a quote

Sometimes you don’t want to show prices — but want your customers to ask you for a quote. There could be several reasons for this.

Understand the importance of image types and when to use them

ShopFactory has a powerful Picture Manager built in to make your life easy. It can automatically adjust image sizes to create thumbnails, to limit the maximum size of an image and can also link a thumbnail to the larger picture.

Turn your Holiday Season lights on

It’s that time of year when most people turn their thoughts to family, friends and time off, while retailers turn their thoughts to bigger profits.

Easy tool to highlight multiple promotions

Rotating banners and slide-show banners have become very common for web page designs.

Start planning for Holiday Season now

The holiday shopping season is upon us. Based on a 2011 study we found that the first week of October marks the start of the shopping season.

Standard website layouts are the best

When deciding on a layout for your online shop, you want to be particularly careful about keeping it simple and easy to use.

Quick steps to properly photographing your products

Photographing your products properly is an important part of having a professional online store.

8 Recommendations, get the best out of the coupon code

With ShopFactory Total Care services you can set up marketing vouchers to offer discounts with online or off-line marketing campaigns, reward vouchers for customers who have placed orders to encourage them to return or sell gift vouchers to your customers.

How product videos help with search engine optimization

Having videos of your products on your website will help increase your ecommerce sales. Quite often, if videos are done properly, they can help a visitor with their buying decisions.

Do you need more than one online shop?

When you are running an online business that is popular, and you have a lot of information or products, it can start to get pretty cluttered and confusing.

Pay attention to the small details

There are many issues you need to contend with as an online business. When you look at the whole picture — it’s easy to forget the “Big Picture” is made up of smaller details.

10 quick recommendation to assist you with your online business

Renew Your Domain with Optimism : Domain name registration is affordable, if not downright cheap, so go ahead and renew your domain for at least the next five years.

Your Thank You page is not a dead end

Surprisingly, many online shop owners waste the "Thank You" or receipt page by making it a dead end. Instead of encouraging your buyers to close the window, continue to engage them with one of the following suggestions.

Convert your product database into a ShopFactory online shop

If the thought of manually entering all your product details from an existing database into a new online shop sounds daunting, the ShopFactory Database Import Wizard is the solution for you.

ShopFactory and browser cookies

ShopFactory can work entirely without cookies.This makes it easy to comply with the cookie laws which have recently become law in a number of European countries.

Five critical tips for selling online

Selling online is very similar to selling in a real brick store. Actually, it is not that different at all.

Give your business The Edge with ShopFactory

Starting an online business is no small task. The pay off can be enormous though. A solution such as ShopFactory to create your online store can make the process much easier.

How to set up product bundles in your online shop

ShopFactory 9 makes bundling products together easier than ever — with its 'Options and Choices' functions.

ShopFactory: Constantly improving for your business

ShopFactory is continuously being improved based on the feedback of its users and in line with fast changing technologies, market trends and other requirements.

10 Quick tips for updating your site this summer

During the summer months in the Northern Hemisphere, sales slow down for most businesses for a variety of reasons. It’s the best time for you to reflect on and update your website content so you are ready for the buying season that starts in September.

Selling online is a continual process

Every business goes through cycles. Whether it is a seasonal buying trend or a regular economic cycle.

Improved order tracking and Express Checkout coming soon

We are currently working on improving the order tracking functions for your ShopFactory store, so customers can more easily keep track of their orders. There is plenty of evidence which shows that keeping customers properly informed about their order cuts down on phone or email inquiries and increases their level of satisfaction.

Are you prepared for more search engine changes?

Over the last two months there have been many changes to Google’s search algorithms. Are you prepared for these changes? Are you regularly updating the product content on your site?

Quick Q&A session with Steffan Klein

You may recently have noticed that your GlobeCharge account has been re-branded as ShopFactory Total Care. This is an indication of the future strategic developments of ShopFactory.

10 tips for social marketing: Making the click

It is no secret that social media is a driving force behind online business. Following Facebook, Google has jumped on the bandwagon with Google+1.

Boost your income with the right kind of courage

There are many guides that will show the ins and outs of a particular online strategy to boost your online sales. But few talk about the characteristics you must have to be successful.

Bring your store to life with ShopFactory.
ShopFactory is the easy way to create mobile friendly websites and online stores.

Mobile mode