The better way to sell online

Standard website layouts are the best

When deciding on a layout for your online shop, you want to be particularly careful about keeping it simple and easy to use.

When deciding on a layout for your online shop, you want to be particularly careful about keeping it simple and easy to use. If your “basic layout and navigation” is complex or not easy to understand, your visitors will leave your site fairly quickly. In this article we are going to discuss the layout and provide some tips to help you with design of your website.

You want people to come to your site and not spend time trying to figure out how to read everything on the page. If your customers are having a hard time trying to figure out how to understand your site they will get frustrated.

Don’t get fancy like putting your navigation structure on the right hand side or the bottom of the site. Since visitors are accustomed to top horizontal or left vertical navigation menus, staying away from standard practices in web design is the equivalent to telling them to drive on the wrong side of the road.

It may sound boring and most shop owners want there website to standout from the rest. There are other ways to make an impression. People are used to seeing standard layout items on a website. Just keep the layout simple and stick with common practices.

Another thing to keep in mind is the “white space”.

White space is the negative space on your web page. The space where there isn't anything. This is important because it sets the tone for your website. Having white space can make your site look more upscale. For example when you go to a website that offers catering, the website will most likely have a lot of white space to give it a classy look. If you go to an informational website, there is usually a lot of clutter they are trying to reel you in on — so those websites have very long pages with a lot of noise information. There is not a lot of white space.

For most Internet users, when there are things flashing on one side of a page, lots of ads on the other side of the page with the main content buried in between with lots of text links, people get confused and the eye has no where to focus. A visitor will get frustrated and leave the site if they have to take time to figure out where to go or what to do next.

This is really the same rule of thumb that goes into basic site design. You want to keep it clean and simple. Make sure there is a focal point for your customers eye to focus on. Remember you don't have to fit everything on your homepage, you have other pages on your site to put everything that you want your customers to know. In order to do that you need to draw them in with your homepage. Make them want to go through your site so they can see everything that you offer.

Your website header should answer 3 quick questions for the visitor right away:

  1. Where am I?
  2. What can I do here?
  3. Why should I stay?

Remember that all site pages are potential "landing pages" and must persuade the customer to stick around.

When designing a website every little detail matters. Down to the size of the font that you use to the size of your images. Even the colors mean something. For example, if you color your links red — it makes people want to click.

ShopFactory Designers have created many professional website designs for you.

All of them focus on visitors experience and call to action. Some are free, while others have a modest charge assigned to them. All work with ShopFactory 9. There are hundreds of free and paid website themes to ensure your online store is always dressed to impress. Pick a template, change images and colors, and you are ready to publish online.

ShopFactory layouts have a proven track record for providing results by converting visitors into customers.

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