A major benefit with ShopFactory 8 is you can create unlimited pages on your website. It is important to remember that any content you add to your site is a potential landing page for new traffic and visitors. This does not nescessarily mean just adding products, but adding related articles to your products to help draw in traffic.
Landing pages can be specifically linked from advertising with target information and can have a direct sales action objective to entice a visitor to buy right then and there (A transactional Landing Page) or they can be non-transactional reference pages targeted to fill in "gaps" on your website for search engine optimized content (A Reference Page or Webvert).
The idea behind these types of pages is to leave few landings to chance. By bumping up your page count indexed by search engines, you not only increase your site relevance to searches, you also provide alternate avenues of visitor traffic. By filling in the gaps with similar content on multiple pages you can capture traffic which may be searching for exactly the same thing. As an example, if you sell computer parts, you may want to create a landing page on how to build a computer. The reason for this is someone may search for "computer parts" and also search for "building a computer with used parts" — each of these phrases will yield different search results from the search engine. So by adding pages which deal with both keyword searches, you increase your chance of drawing in new traffic.
The great thing about ShopFactory is your pages are added automatically to the XML site map — so it may get indexed the day after you publish a new article! ShopFactory can be used as a full content manager for your website.