Search Engines consider many factors inside your website — including over-all content. Your goal is to become an "authority website" on the content in your site. An authority website has multiple pages with related and relevant content of similar nature. This includes your content pages, product pages and any other page you create to build the character of your site.
You can also create landing pages in ShopFactory which provide other useful and relevant information for your visitors. The purpose of these types of pages is to fill in the gaps and provide other avenues of entry into your site.
Remember — ShopFactory builds search engine friendly pages. Your goal is to add search engine readable content using the tools ShopFactory has already provided to you!