The better way to sell online

How to get customers to ask you for a quote

Sometimes you don’t want to show prices — but want your customers to ask you for a quote. There could be several reasons for this.

Sometimes you don’t want to show prices - but want your customers to ask you for a quote.
There could be several reasons for this:

  • You do not want your competition to see your pricing.
  • Your pricing fluctuates regularly.
  • You want to be able to offer flexible volume pricing depending on your customer requirements
  • You would rather contact qualified sales leads first discuss their specific needs.You want the customer’s contact information, even if they don’t decide to buy for marketing activities
  • You have to qualify your customers because you are for example not legally allowed to sell to everyone
  • You want to promote your products online - but don’t want to sell them online (IE: Professional services such as Lawyers, Doctors office, Insurance Broker or Graphics Designer.)
  • You prefer to have contact with all prospect customers.

While there are many good reasons to offer your products by quote, you should also take into account that you will likely miss out on many customers, who do not prefer to ask for a quote but will simply move on to another website.

So you should carefully decide, if this is the right option for you. Of course you can also mix and match this function, so that you limit quoting only to those products, where it is better suited, and use normal buy now buttons for all others.

Setting up a quote contact button is quite easy since the tools are already present in the ShopFactory editor.

Setting up a “Quote Contact” button or text is quite easy...

1. Create your own "Send a quote" button or link - inside a product description or a Paragraph description section. To do this, simply Type in your "Send A Quote..." text or Insert your own graphic button like the one in this example - you can easily create one using MS Paint.

2.  Select the text or the image with your browser and use the "Insert Link..." feature from the formatting toolbar below the normal editing mode.

3.  In the Link Wizard Window - Choose the “Email Address” icon on the bottom right.

ShopFactory also has the ability which allows you to disable all pricing and/or cart, or check-out functions in a shop. Even if you’re creating a basic brochure type website, with ShopFactory 9 you have the option to switch to a complete online store at any time. Many successful online business started out this way!

4.  In the “Subject” line enter the name of the product and a quote request. Example: Product A, please send me a quote. Don’t forget to add your “Mail To” email address.

Once you re-publish your shop, the changes are live. Anyone who clicks on the Quote button or text will kick off an email pre-filled with all the important details. All they have to do is type in their additional comments into the email body and send it.

It's that easy!

Bonus Hint: You can also link a quote button directly to an online quote or contact form if you have one – just use the “Internet Address” icon in the Insert Link Wizard window instead.

You can also use the Customer Membership or Reseller Management features to hide pricing on your site until a visitor logs in...  More Details Here (Link to Article 4 in November’s Newsletter)

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