E-commerce has revolutionized shopping, whether you like it or not
The message is clear. If you do not use shopping cart software or have an e-commerce solution in place, you will be left behind.
Just over a two decades ago almost nobody had heard about the Internet. Today everybody has. Many even prefer it to TV. It is as simple as that.
E-commerce, the buying of products on the Internet, has been embraced with a vengeance. What was a novelty for many just a few years ago is now common place.
Think of e-commerce as today’s fax machine. When fax machines first came out, they were a novelty. Then suddenly you could no longer do business without them.
e-Commerce has gone the same way.
In the US alone, more than 139 million individuals, or almost 80% of all Internet users aged 14 and older, will shop online in the US. This doesn’t even count all those customers, who will use the Internet to research products they want to purchase, regardless of whether a purchase takes place on a Web site or in a store.
Its not just the end consumer who is looking online. More than 60 % of owners of small businesses have stated in the US, that they use the Internet when looking for items they need for their business. In fact, you are probably doing it yourself.
Many other countries are not far behind.
The reality today is, that if you have products or services to sell, you should be very concerned, if you are not represented on the Internet.
With those numbers, even the customers you may have right now are buying and researching products online.
If you are not represented on the Internet, they are checking out your competition.
You don’t even have a good excuse. With a modern e-commerce solution such as ShopFactory even a complete novice can be build a web site with shopping cart and sell products with an investment of just a few hundred dollars.
The choice is no longer yours, if you want to survive in the long term.
It’s not all bad news, of course.
By offering an e-commerce solution or making an online shopping cart available to your customers, you can sell your products and services to customers you have never been able to reach before.
You don't have to be a rocket scientist or own a bank to get started.
You don't have to be a rocket scientist
Modern shopping cart software can make it easy. There are some pitfalls — but they can be avoided.
e-Commerce: it may sound daunting to you. But don’t be intimidated by the word.
Think of selling online simply as opening a shop in a new suburb. A rather big suburb on a huge freeway, where everyone can easily drive past and with a parking lot that will be the envy of your competitors and a shopping cart for every customer.
All you have to do is pack your goods with shopping cart software into your very own shop in this new suburb called Internet.
An e-commerce solution such as ShopFactory can make this extremely easy. It allows you to create a complete and professional e-commerce website with buy now buttons and integrated shopping cart with just a few mouse clicks.
Of course first you have to decide if you want to get involved in selling online. The information I provide in this book will help you make up your mind.
Should you decide to go ahead, you will also have to protect yourself against shoplifting — or as they call it today, Internet fraud.
Just like in any other shop.
I’ll show you how. If you do it right, you’ll have less problems than in a real shop.