Surprisingly, many online shop owners waste the "Thank You" or receipt page by making it a dead end. Instead of encouraging your buyers to close the window, continue to engage them with one of the following suggestions.
Surprisingly, many online shop owners waste the "Thank You" or receipt page by making it a dead end. Instead of encouraging your buyers to close the window, continue to engage them with one of the following suggestions:
In choosing one of the above tactics, your company priorities will apply. For example, if you’re most concerned about providing preemptive customer service, then you might be inclined to use the receipt page to clarify how to track the order. If you’re more concerned about driving sales, you might choose to show related products.
A word of caution applies to these suggestions... Before you encourage your customer to perform another action, make it very clear that the purchase process is complete, and order has been submitted. In addition, always send an email confirmation receipt (ShopFactory does this automatically for you).
By using one of the above tactics, hopefully you’ll steer clear of the mistake many ecommerce sites make on their "Thank You" page and continue to build a long lasting, profitable relationship with your customers.