The better way to sell online


ShopFactory News served regularly for your benefit.

Changes to order processing

Due to changes in legislations and security protocols we'll soon be forced to stop supporting order processing for old ShopFactory versions: 9 years and older. This is because servers, browsers security features and eCommerce regulations have changed drastically in recent years.

Shift to online sales speeds up

When the German Institute for Retail Research (IFH) analysed the future of brick and mortar shops at the beginning of this year, it came to a sobering result. Even before Covid-19 hit the world, it expected that 26,000 to 64,000 retail stores in Germany would close by 2030, because of changes in consumer behaviour. Covid-19 is expected to speed up this development, pushing sales online even faster.

6 tips to make working from home easier

Have you been asked to work from home because of Covid-19? If working from home is a new experience for you, these 6 tips can help.

Covid-19: so much worse than the flu

Around the world countries are locking down their borders and are asking citizens to stay at home. Yet many of us still have not grasped the seriousness of the situation.

Again and again I read in comments and articles online that Covid-19 is no worse than the flu, and that governments are overreacting.

Nothing could be further from the truth.

Using Instagram live to boost sales

Instagram is one of the fastest growing social media platforms, and with its image heavy design it’s effective at quickly communicating visual messages. In 2018, the platform launched Instagram Live, allowing users to stream messages in real time to their followers.

Building the perfect customer solution

In order to craft the perfect customer solution, you just need to be able to anticipate their wants, needs and desires – which are likely constantly shifting and changing. Sounds easy right?

Boost sales with ShopFactory 14.5

We have just released ShopFactory 14.5 in time for the Christmas sales. And we are thrilled with the many improvements we have been able to include. The 40 times faster product search alone will help you net many more sales this festive season.

How to upskill employees in small business

In small businesses there is never enough time to learn new skills. Yet we all know we must improve our skills, if we want more success. While many owners of online stores have gone into overdrive due to Covid-19 with online orders hitting them from all sides, business has slowed down for others. If that’s you, now might be a good time for you and your staff to learn new skills. Especially if you are all working from home. Skills which might help you survive, or which will give you an edge, when things go back to normal.

Customer personas and how to make them

Creating customer personas will help you target the right people with your products, and make sure your marketing strategy suits them. In this post, we’ll talk you through what exactly a customer persona is, and how you can make one for your own business.

Four free ways to get your first ten sales

You’ve just created your ShopFactory store, your products are live, and you’re keen to get selling. Here are four ways to get the ball rolling; after all, your first sales are some of the most important. The first few feedbacks you get will shape how you market your products and will smoothen your workflow, making your business more effective. Your first sales will also, hopefully, snowball into the next ones.

The 90 day productivity hack

If you’ve been struggling to actualize your goals, I’ve got a potential solution for you: the ninety-day goal cycle. Embraced by businesses, CEO’s and productivity experts, the 90 day cycle has been branded something of a hack; a cheat code to actually accomplishing goals.

Top financial tips for small business owners

Business owners aren’t all financial experts: and it’s unreasonable to expect them to be. That said, they make the bulk of decisions which impact the business so maintaining oversight and planning is essential (for their professional and personal lives!). Here are five of the biggest pieces of advice financial expects give to entrepreneurs and small business owners to keep their finances in check.

How to prioritize small business tasks

I have, probably, around twenty things on my to do list. Prioritizing decisions in our personal lives can be difficult enough, but how do we set priorities when they impact not just us, but our businesses and the people we work with?

Why empathetic leaders build effective businesses

"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." – Maya Angelou

3 Psychological tricks to make prices seem lower

I spent a lot of money on a product this week – but I was happy to shell it out, because I believed I was getting something of high quality and could see how it would have a positive impact on my life.

The power of testimonials and how to gather them

We all reference testimonials when we’re the ones buying online, so why do so few of us show reviews of our own products? Testimonials are powerful tools, proven to increase conversion, trust and engagement with your site.

3 ways to save a failing eCommerce business

Failure doesn’t happen overnight: it’s usually the result of multiple factors, and can sometimes be seen coming by a number of red flags. With over half of businesses failing in the first five years, it’s important to stay alert to the signs and make changes when necessary – beyond simply slashing budgets.

How to get your team excited for Mondays

A massive proportion of workers aren’t happy in their jobs, and half are late on Mondays. Feeling disengaged in the workplace can have a serious impact on your business, so it’s worth taking time to make Mondays merrier for your team.

Four design tricks to boost sales

Converting your website viewers into customers can be a tricky process. Thankfully, these four elements can help you come across as trustworthy and professional, without you needing to hire a web designer.

How to finally end procrastination

It’s human: none of us are focus machines, and getting distracted is a part of life. But procrastination isn’t unsolvable, and it can definitely be improved. If your procrastination is costing you productivity, time and potential customers, here are four effective ways you can learn to channel your energy in a positive direction.

How small businesses can rock customer service

Larger businesses have dedicated support staff, but when you own a small business it’s often you who does all the customer engagement.

4 ways to improve your time management

No one ever wants to be late, but up to 30% of people admit that they constantly are: and it’s costing businesses big money. If you’re someone who tends to be tardy, here are four ways to tackle the problem and make your time work for you and your business.

4 ways to optimize your online shop

If you've been running your store for a while, chances are you've let a few things slip – but it doesn't have to be a big deal. These four things shouldn't take longer than a week to implement, and once done they can boost sales, lower bounce rate and increase your audience.

Common security mistakes small businesses make

Cyber crime happens every 39 seconds on average, so being online won’t protect you against someone breaking into your business. These are four of the most common mistakes small businesses make when it comes to data security, and how you can keep your business safe against them.

How to manage remote employees

It's the internet age – and more people than ever are being hired remotely. If you have long distance staff who you'd like to see succeed, here are six ways to help communicate with them to make your business stronger.

Why every business needs a manifesto

Manifesto: a public declaration of policy and aims.

It might seem irrelevant to have a manifesto if you have a team of three, two or even one; but putting the values of your business into writing can help set expectations, boost motivations, and keep everyone accountable.

Mistake proofing your emails

We’ve all sent an email only to wish we could take it back – we’ve noticed typos, broken links, missing images and poor grammar. When it comes to email marketing, a typo can make or break a sale (after all, so much of sales is based on trust).

The upside of company competition

It can be frustrating if you’ve spent months or years building your business, and then suddenly a competing product hits the market. But competition doesn’t necessarily mean a downturn in sales and doom and gloom – in fact, it can help boost awareness of your products, get customers talking, and ultimately be the push you need to continuously improve your business.

How over-promising can damage your business

Studies show that you shouldn’t share your goals before you’ve accomplished them: the rush of people admiring what you’re setting out to achieve can be enough to zap your motivation right in the bud. In the same vein, it doesn’t make too much sense to regal your customers with grand tales of all the things you’re going to deliver, especially if you haven’t worked out all the kinks yet.

Why trust makes more sales than value

I'm sure most – if not all of us – have seen deals that just seem too good to be true. Packets of high demand items for mere dollars, bargain bin steals, items which are promised to us as free (just pay shipping!). Sometimes we cave and buy them, but usually we glance past them and move on quickly.

Why solutions don't always fix problems

I've always been a solution orientated person: I hear about a problem or an opportunity, and I start pouring in ideas. But a recent workshop I attended on innovation gave me a well-deserved slap on the wrist.

Five tools to help optimize your business

If you're a small business owner looking to optimize processes, it might be worth exploring some of the available tools. Many simple apps and online platforms have been designed to make managing time, people, and methods of communication much easier.

Why Hustle Culture isn’t peak productivity

Hustle culture: it's been on the rise for years, and more and more people are feeling the pressure to adopt it. But hustle culture - the process of working non-stop and abandoning all hopes of a work/life balance – simply isn't sustainable.

Why being replaceable will make your business better

A friend of mine has a motto he lives by: "learn what they teach, teach them what they know". In recent years, he's headed into workplaces with the intent of absorbing every piece of knowledge given to him. Then, when he stops learning, he takes that knowledge and heads onto his next role. He might sound a little cynical, but it'll all make sense in a minute.

Four ways to increase your creativity

If you’ve been struggling to generate fresh ideas at work, try using these four methods to increase your creativity.

Forget celebrities: Our peers are the new influencers

You might have heard the word influencer thrown around over the last few years, but what exactly does it mean? It arose after the rise of reality television: ordinary people were thrust into the limelight, gained fans, and for no reason beyond their likeability began to influence those fans. The term influencer was coined, and it became a legitimate career: instagrammers with enough followers can earn up $1 million per post: and people like the Kardashians became famous for being famous.

How to tackle cognitive biases and make smart decisions

We like to think our decisions are infallible. We hope that when we've picked a direction, it’s the right one. But research shows we're often guided by error when we’re determining what to do. These errors are built upon experience, flawed perceptions, and the desire to preserve ourselves and our already existing opinions.

What to do if a customer complains

Criticism happens. Negative feedback is unavoidable. At some point in our lives, we’ll be on the receiving end of it. But how we respond to that feedback is what matters.

Four ways to source business funds

If you’ve got a million dollar idea and empty pockets, don’t fret. Raising money is difficult (in fact, it’s the reason why most start-ups never get off the ground) but it’s by no means impossible.

Nailing your investment pitch

Pitching to investors can be a process of absolute obsession. Business founders follow templates, research known models, and try to make sure there’s as much detail in their speeches as possible. But I’ve seen it backfire.

How to create real connections with teammates and customers

Despite the social media boom (or maybe even because of it) many of us feel more disconnected than ever. Talk to most people and they’ll say they’re craving more genuine connections. The way forward might be surprisingly simple: being specific.

Maximize your workday in the first ten minutes

When you’re the boss, it can be easy to let your workday become unstructured: but the first ten minutes of your day can set the tone for the rest of it.

How to write product descriptions that sell

Great product descriptions will help you make sales. While some people decide which online products to buy based on photos alone, others scour product descriptions to ensure they’re buying the right thing.

How much transparency do your employees really need?

Transparency in business is the new big thing: cluing your employees in to what’s going on behind the scenes can raise enthusiasm, make them feel more like team members, and allow them to better help and be more hands on in their roles. But how much information is too much information? And where do you draw the line?

How to stop your employees from burning out

You might think your "always on" employees are your best assets (after all, they’re constantly checking emails, and they’ll even get back to you at 1am) but those who commit too much time to your business are at the highest risk of dropping out completely.

Three ways to discover ideas for successful businesses

It might sound a little sad, but most of the best businesses were built because of problems. People didn’t like the existing solutions, nothing on the market helped them, they couldn’t figure out how to make things work...

Eight great business tools for under $20

If you want great tools that work at prices you can afford, look no further! In this article we’ll outline eight online tools that can help you organize your business communications, scheduling, and workflow – and each is less than $20.

When it comes to selling, vision is key

I came across a great quote the other day – “people don’t buy products, they buy better versions of themselves”. Reading it made me realize a key thing: we’re not just selling people benefits, we’re selling them dream lives.

4 Ways business owners can cope with rejection

No one likes being rejected; each of us want to be accepted, and we want our ideas to be appreciated. It’s no secret that, as business owners and entrepreneurs, we’re closely attached to our creations.

Learning to delegate in small business

Many if not most startups and small businesses begin as one person shows. An idea is hatched, and for a while, a single person creates, packages, ships, manages and posts everything. The business grows, and eventually one person isn’t enough. But for many founders learning to delegate is a difficult process.

Five essential reads for small business owners

Last week we outlined a few of the best TED talks to watch to gain business inspiration. This week, we’re going to clue you in on five of the best books to read if you’re looking for guidance when it comes to your small business.

Five TED talks that will transform your business outlook

If you have your own business these five TED talks will inspire you, help you reframe certain problems, and reevaluate what you can do with the resources you have. Whether you’re scrappy, broke, physically isolated or scared of failure: these speeches have something for you.

Your customers are more important than you

Changing your language from ‘I have’ to ‘I can’ is a simple trick that can help you gain customers and genuine fans. A lot of us tend to focus on our skill sets and wants and use them as selling points. We enter meetings and say, ‘I want to create this project’, followed by ‘I have the skills needed.’

How to budget with a variable income

When you own your own business budgeting can be difficult. After all, your income can change dramatically from month to month. But with the right strategy you can make smart financial decisions even when your income is uncertain.

Amazon is breaking the Button law in Germany

Germany's 2012 "Button Solution" law is designed to protect customers from misleading or accidental purchases, but most online sellers are breaking it. But ShopFactory users fear not: we’re proud to be fully compliant, as we believe in protecting our merchants and their customers.

Achieving business growth without getting bigger

People always seem to assume that any goal should be focused on growth. More money, more employees, more customers – more, more, more. Most coaches, organizations and even countries measure success by how much growth is happening, but it could well be that you don’t need to – or want to – grow any further.

Why listening is essential in business (and how to do it)

Listening in business is an essential skill to have. It can help you identify which issues customers and clients face, what exactly they’re looking for, and how you can help. It can also improve the relationships between you and your employees and co-workers – so it makes sense to improve and maintain your listening skills.

How to boost traffic to your website and do something good for children

I am sure you have heard by now that content is king, when it comes to generating traffic on your website and in your web store.

But how do you create that content? And where do you constantly get ideas to create new content?

That's where the " Boost Your Blog" webinar series by our content writer Lena Klein comes in. Launched to raise funds for the children's hospital in Dublin in Ireland, it is targeted at the owners of new blogs.

But its lessons also apply to you as online seller and website owner, if you want to attract more customers to your website and achieve higher listings in search engines with unique content.

Amazon forced to pull 400,000 illegal products

Amazon has been forced to pull more than 400,000 products from its shelves in India - because it owned or had invested in the companies selling these products.

It used these companies to create and sell products in India in direct competition with regular merchants using the Amazon platform. A new law in India has made it illegal for the owners of eCommerce platforms to complete with their customers - i.e. the merchants.

How to effectively market a small business

Whether you’re a team of two or ten it can be hard to make resources stretch when you’re small or starting out. Small business means all hands-on deck – it’s likely you’re all highly invested in the business, you want to make it succeed, and your exact roles are a little blurry (if there’s a task that needs to be done, it’ll get done, and it doesn’t really matter by who).

Businesses vs. Start ups

You’ve always wanted to earn your own money and be your own boss, but you’re a little confused about the definitions. What’s a start-up? How does it differ from a small business?

How to pitch to Clients and Investors

It’s inevitable that at one point or another you’ll need to convince someone of your business. Maybe you’ll need the support of an investor to expand or introduce new products. Perhaps you’ll need to convince a client that your solution is the one they’re looking for. Either way, having a pitch all planned out can be an invaluable asset to have.

How to win at Instagram in 2019

Instagram is now the fastest growing social media platform. The photo sharing site has been lauded for its image focused timeline: there are no chunks of text, only photos and videos. It’s a marketer’s dream: you can showcase your products, offers, and team in an engaging, eye-catching way.

How to start a side-business in 2019

If you’re anything like me, you’ll have started 2019 with a whole suitcase of ideas. With side-hustles on the rise (According to Deloitte over 60% of people in their twenties want to have their own business) it’s the perfect time to talk about which strategies will help you succeed.

How to set your 2019 business goals

It’s a new year, and if you haven’t started laying down plans for 2019 now is the perfect time to start.
I’m not talking about forecasting here, where you estimate how much you’ll be earning, but strategic planning: what can you do to improve the condition of your business?

How inspiring others can help boost your business

I can remember every time I was truly inspired by something. Once, it was a framed print at my primary school, of a quote another student had painted out and decorated. It said ‘Shoot for the moon, even if you miss, you will land amongst the stars.’

The top social media marketing trends for 2019

Want to know how to make your business stand out in 2019? Here are four of the social media marketing tools we’re predicting will make a big splash.

Why Ecommerce personalization is so effective

Studies show that 48% of customers spend more while online shopping if their experience is personalized. But what exactly is a personalized experience, and what about it makes such a difference?

Why Pop-up shops are cost effective money makers

As Ecommerce traders, we make the decision to sell online for a reason. Selling offline can have high overheads, and the price of running a physical store can be crushing for new businesses. But pop-up Shops – exclusive, short lived events which allow businesses to sell their products physically for a limited time only – have many of the perks of retail selling with minimal costs and no real commitment.

Why overnight shipping is the future

We live in an age of instant satisfaction. Instead of driving to the video store, we stream videos through Netflix. We have our meals delivered, subscription services bring us household goods, and we expect our packages to be shipped quickly. Today's on demand economy means that ‘time is money’ has never been truer: your product might be better than your competitors, but if it takes too long to arrive, you might still lose customers.

The perks of multichannel selling

Back in the day multichannel meant selling your products via mail, catalogue, telephone and in store. The goal was to get your product in front of as many people as possible, tailoring each solution to a different customer type. Now multichannel means largely the same thing, but with one key difference. Many businesses today exist only online, and so being multichannel has become more important than ever..

Video will help you make sales - Here's how to do it

It used to go like this: you’d make a product, you’d tell everyone how great it was, and – hopefully – people would go ahead and buy it. But marketing and selling products has evolved enormously in recent years, and products are no longer priority: the customer is.

Is a subscription model right for your business?

Depending on what you sell, a subscription model might help you better meet customer demands (and make more money!).

Why perfection is bad, and done is good

We often strive for perfection in our businesses. But if we spend too much time ironing the wrinkles out of our ideas, no one will ever get to see them.

Your store shouldn't just be online, it should be mobile

E-Commerce has been a buzzword for a while now, and not without cause. It's becoming more and more apparent each year that the businesses who didn’t embrace digital when it first appeared are paying for their mistake. Sears, Toys R Us, Claire’s – the shock closures of massive companies in the last few years has proven that even the largest contenders are no longer immune.

How to use email receipts to make more money

It’s a standard part of the checkout process: every time someone makes a purchase from your store you send them an email confirmation. But have you ever considered using that email as a way to connect with customers.

Ecommerce design trends for your online store

As fashions and tastes change it’s important to keep your online store on trend. Seeming modern, or having a distinct style, can be the difference between making and losing a sale!

Being a leader isn’t one size fits all

It can feel strange to talk about leadership when you own a small business with only a handful of employees, but no matter how informal your set-up is it’s important to guide it with the right approach.

Why entrepreneurs need to evolve

A lot of people seem to think businesses exist in a stationary bubble. Things are done a certain way, they’re established and maintained, and there’s no need to update or upgrade if things are already working.

How to prevent burnout

Entrepreneurs do a lot: they manage, organize, budget, market, package, research and more. It’s no surprise so many of us are burnt out: but we don’t need to be. Here are some easy tactics you can implement in your day to day life to help keep you calm, happy, and ready for work.

Using psychological pricing to boost sales

Do you want to know how you can boost sales with minimal effort? Psychological pricing can convince your customers that they’re getting a much better deal, and can help you make money.

Why intelligent people struggle in business

It takes a lot of guts and a lot of brain to start your own business. It’s one thing to work for someone else and something else entirely to start out and pursue your dreams on your own: but why do so many smart people struggle at it?

Even online businesses need face-to-face communication

We run online businesses, so it makes sense that most of our customer engagement will occur online. And while that’s true, it’s important to not forget that we’re still selling to real people.

How mentors can help you grow your business

You’ve got the skills, you’ve got the ideas, you’re ready to grow- and you’re stuck. Sometimes the best way forward is to reach out to someone who’s been where you are and ask them for advice.

How to regain the spark in your business

No, you’re not failing: it’s natural to feel uninspired every now and again. But that doesn’t mean it has to be the new normal – there are a number of ways you can regain your creative energy if your business is making you tired.

How to make ShopFactory 6 x faster

User JvanKalken reported on the ShopFactory user forum, that he improved the speed of publishing his store from more than 30 minutes to 5 minutes with a simple trick.

Profitable products: How to find your first

If you’re not sure how to find or create your first profitable product, here are three ways to trigger ideas.

How to creatively thank your customers

Thanking your customers doesn't need to break the bank; but it is worth gold. Genuinely thanking your customers can help solidify your relationships with them, make you memorable and encourage them to buy again.

How to win over six types of investors

You've come up with the perfect business idea. You know exactly what you want to create, how you want to do it, and who you want to sell it to. The only problem is that you don’t have the money: and that’s where investors come in.

How to build a customer focused business

In the good old days, building a business in a bubble was standard practice. An idea was turned into a product or service, and once completed would be rolled out to customers. And while that used to work, the advent of the internet and consumer-led growth means that creating a business is now more of a collaborative event than ever.

What's your unique selling point?

The market is saturated, your competitors are thriving, and customers are buying products from all over the world. In an online market, knowing how to stand out from the crowd can be the difference between sinking and swimming.

But how do you stand out?

Know more, help your business grow (the 5 hour plan)

If you want to become successful, committing five hours a week to learning could make all the difference.

How to boost your word of mouth advertising

I wish I could give you a five-step program that would make everything in life easy. But if there’s one thing I’ve learnt, it’s that there aren’t any short cuts. If you want to make magic happen you’ve got to set goals, put in the work and be accountable.

How to overcome your fear of self-marketing

When we think of marketing our businesses we often think of the same tactic: make ourselves look as good as possible. But more and more customers want more than a sales spiel; they want a real understanding of how our businesses run and how our products are made.

How to run a successful competition for your business

Running a competition can be a great way to get people excited and involved in your business. But how do you do it? And are there any legal things you need to know?

Four counterintuitive ways to gain customer trust

When we think of marketing our businesses we often think of the same tactic: make ourselves look as good as possible. But more and more customers want more than a sales spiel; they want a real understanding of how our businesses run and how our products are made.

A guide to reaching goals

I wish I could give you a five-step program that would make everything in life easy. But if there’s one thing I’ve learnt, it’s that there aren’t any short cuts. If you want to make magic happen you’ve got to set goals, put in the work and be accountable.

The secrets of good networking

Networking is an essential part of building business connections, but how do you do it? Find out the best ways to go about it.

Four ways to cope with criticism

No one likes getting criticism. But when it comes to our businesses, criticism is what will help us (most of the time) hone our products, services and customer experiences. Here’s how to handle it.

Three amateur business mistakes you should avoid

Starting a business is an exciting time. You’ve gathered experience, you’re passionate, and you want to leap right in. But before you jump into the deep end, make sure to avoid these three mistakes.

Boost your productivity with the perfect morning routine

Establishing a morning routine is easy, and your business will thank you.

Don’t let loneliness kill your entrepreneurship

More and more people are becoming entrepreneurs. They’re launching, marketing and running their own businesses, and they’re doing it all alone.

How to make sales in a competitive market

Not every new product is groundbreaking. In fact, most new products are variations of already existing ones. If you’re worried that you’re launching products into an overcrowded market; don’t fret. There are always ways you can stand out from the crowd.

How to earn money by teaching courses online

Running an online business is hard. It’s time consuming, often expensive, and requires constant attention. But with e-courses you can earn money without having to switch on 24/7.

Strategies to help your business become profitable

If you’ve just launched a business you’ve likely got money on your mind. Here are six ways to minimize your costs and maximise profits in a new business.

Four ways to market to millennials

There are a lot of damaging stereotypes surrounding millennials. They’re called lazy, entitled and the killers of industry. But studies have shown that millennials (the generation born between 1981-1996) are highly motivated and educated. Almost 50% have attended higher-education institutions. They’re tech savvy, they’re sceptical, and they’re looking to change the world.

Thin Content: What it is and how it impacts your Google ranking

Are you wondering why your Google ranking has suddenly dropped? The answer could be thin content.

Grow your business these three ways

When you run a small business, you are the small business. So if you want to see your business grow, take control of these three aspects of your personal life.

How to fight fear in Small Business

As entrepreneurs our lives revolve around our businesses, so it’s no surprise we sometimes worry about things going wrong. We have bills to pay, families to support, competitors to fight and customers to keep happy.

Why Podcasting is the new marketing

Back in the day a good marketing campaign just meant dropping flyers into as many letterboxes as possible. But with customers spread out across the whole world, online stores simply can’t use the same old tactics.

The importance of vision in business

You want to have a successful business. The question is, doing what? Without a clear vision, you’re in danger of drifting with no direction.

The HR policies your start-up needs

As a start up with just a couple of employees, you might not realize you need to think about Human Resources. One of the benefits of small business is being able to step away from a lot of the red tape which governs larger operations, but that doesn’t mean you can ignore it entirely.

How to stay creative as a business owner

Monetizing your hobbies and passions can be a dream come true, but what do you do when it all starts to feel like work?

Why Comparison could kill your business

When it comes to comparing ourselves to others, we’re all guilty. As entrepreneurs our businesses form a large part of our lives, so it’s no surprise we compare those too. But if you’re engaging in negative comparisons, it’s time to stop.

Why advertising on Facebook could lose you money

If you want to gain fans on Facebook, then advertising seems like the logical thing to do. But with the recent changes in the Facebook algorithm, you might not get your money's worth. Here’s why, and what to do instead.

Write the perfect email call to action

Writing the perfect call to action has become an art. Generic prompts like learn more, shop now, and click here have become so popular that customers glaze over them entirely. In order to grab attention, you need to think smart. In this article I’ll teach you how to create call to actions in your emails that readers won’t be able to ignore.

Cut your time marketing on social media by 70%

Social media marketing can be expensive, time consuming and tricky. This simple tool will make managing your accounts a breeze. If you’re using social media, you’ll know that changing between your Twitter, Instagram, and Facebook accounts can be tedious at times. You have to log into multiple sites multiple times a day to keep them updated.

6 Mistakes to avoid as a freelancer

We are in the largest freelance economy of all time, and more and more entrepreneurs are taking the plunge. But for every successful freelancer there are many more who quickly give up and move back to their corporate jobs.

Have a business idea? Here’s how to invest without money

We’re taught from early on that money is vital when it comes to turning dreams into reality. But even if you don’t have much money right now, there are still steps you can take to bring your ideas to life.

Six mistakes entrepreneurs make

According to Forbes, nine out of ten startups fail. Too often entrepreneurs make the same mistakes over and over. They do not market, they do not manage time well, and they invest too little or too much money into their products.

The one tip that will help you close sales

Do you want to gain clients and make sales? This one thing could make all the difference.

How to write killer email copy

Want to know how to hook in customers, seal deals and boost sales? Your emails can be a powerful tool; here are four ways to make the most of them.

Product pricing made easy: the math + tactics you need to know

There are few things as exciting as releasing new products. But for your business to be successful, you need to make sure you aren’t just giving those products away.

Here’s how to write a great email subject line

Want to know how to hook your customers with your subject line? Email campaigns are one of the best marketing tools out there, but they will only work if your customers take the time to read what you send them.

How to make customers trust your startup

If you are new on the market, you may be lacking in credibility. If they haven’t heard of you before, people may hesitate to buy products from you.

How to make confident work decisions

As entrepreneurs we are often faced with difficult decisions. Who do we market our products to? Where do we source them? Is investing now a good idea? With so many things to consider, it can be easy to become overwhelmed.

How to stay focused when you work from home

Six steps to take control of your work day.

More and more of us now work from home, and it’s no wonder why. Traditional office jobs simply don’t suit many of us. We want to be close to our children, retain flexibility in our lives and avoid long commutes.

How to engage on Instagram

Instagram is a powerful tool. The image based social media site has over 800 million active users and its own unique culture.
With the huge amount of Instagram users, it can be easy to disappear in the crowd. Here are four tips to really connect with a customer base.

Do you want more free time and less work?

This is the dream: less work and more reward.
Who isn’t interested? We want to spend more time with our families, on our hobbies, and with each other. It seems like an impossible goal. How can we make it possible? What is the secret?

How to promote your business for free

Do you want to promote your business on a budget? These five methods will save you money and bring in new customers.

How to sell with the GDPR
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How the GDPR will affect online sellers

If you sell products or services to customers in the European Union, new regulations are about to hit you. Even if you are on another continent.

If you don’t comply, you could face huge fines. And that can be as easy as using the wrong cookies on your website or sending an email to the wrong person.

Fortunately, things aren’t as bad as they look at first sight. You’ll find out why in this article.

Convert one-time customers into regulars

Find out how to make your customers come back for more.
It’s not uncommon to place focus on only new customers. But repeat customers can be even more valuable. Not only do they give you a more stable income stream, they’re cheaper to sell to. That is because when someone has bought from you once, they’ll need less convincing to come again.

Instagram marketing made easy

How to promote your business to Instagram’s 800 million active users.
Instagram is a powerhouse. With 800 million active users, it can be a vital tool when it comes to marketing your business. Studies by Iconosquare show that 70% of Instagram users have searched for a business or brand using the platform.

7 ways to stop cart abandonment

Are your customers abandoning their online shopping carts? Don’t worry, you’re not alone. While this can be frustrating and worrying for business owners, it’s actually very common.

These 4 letters will revolutionize your workflow

Small business owners and entrepreneurs are sort of superhuman. We take on more work than most, and we singlehandedly manage almost every element of our businesses. It’s not surprising that most of us are exhausted: we simply don’t have time to do it all.

How to kill procrastination and improve productivity

Are you struggling with procrastination? Do you feel like your day is all work, but with no progress? If you’re struggling to keep on track of things, these six steps will help you regain control.

10 Steps to keep your business safe online

It's not just small businesses which have moved online; it’s burglars. And they are out to gain access to your data and that of your customers. Here’s how to keep your assets safe and your personal details locked away.

Start your business the right way

Have you got an idea you’d love to turn into a business? These tips will help you on your way to success.

How to hit goals, even when you're busy

If you're anything like me, you're often busy. But being busy doesn’t always mean productive. If you're juggling endless things, you'll know what I mean when I say ‘it feels like I’ve worked all week and done nothing.’

How you can build customer relationships to drive sales

Do you want more sales, improved customer loyalty and positive word-of-mouth advertising? These four tips could make all the difference.

How to sell your products, now

Struggling to make sales and looking for ways to create irresistible offers? Look no further. Here are four ways to be relevant, boost sales and create offers customers can’t refuse.

How to handle difficult conversations like a pro

As a business owner you will inevitably have difficult conversations. Even if you’re a solo entrepreneur you need to deal with suppliers, shipping companies and customers. When things turn sour, here’s what to do.

Four ways to get fresh ideas

Stuck for ideas? In this article, I will teach you techniques you can use to generate more.

Three ways to come up with the perfect business name

So you’ve got the perfect business in mind, but you can’t think of the perfect name for it. Here are three approaches to get you unstuck.

How you can boost your business with co-marketing and co-branding

Do you want to get in front of new customers, create innovative products and engage with fans? Co-marketing could be for you.

Get out of your way to find success

Have you become a Jack of all Trades, who has learned to deal with the many different task you encounter every day in your business? Then you might be single-handedly blocking your chances to become successful.

Design your own gift vouchers with ShopFactory Cloud

Did you know you can create and sell your own gift cards and vouchers with ShopFactory?

According to a study by Ernst & Young around 54% of customers plan to give away Gift Cards or money this Christmas. This makes gift cards and money the number one present, ahead even of books and sweets.

So if you are not already selling gift cards, you are probably missing out on sales.

And now, with the recent release of ShopFactory Cloud as part of your ShopFactory 11 subscription, you can make your gift cards look even better with your own custom designs.

D.I.Y. search engine optimization

If search engines can’t find your online store for an important search word, does your store really exist?

Not for buyers who are doing a search online. And that means lost sales.

While ShopFactory does a lot of automatic search engine optimization, you can achieve even better rankings by using the ShopFactory functions to optimize your store even further.

Is the new Facebook Market Place a threat?

Earlier this month Facebook launched a new mobile Marketplace in the USA, the United Kingdom, Australia and New Zealand. And it plans to roll it out in other countries, too.

Which means it will be coming to you soon, too.

Launched as a convenient destination to discover, buy and sell items with people in your community, it works on mobile phones and tablets which have the mobile Facebook app installed.  That’s almost one billion active users every day around the world.

So should you as a seller be concerned about this new competition? Or see it as a new opportunity for more sales?

Introducing ShopFactory Cloud

We have launched ShopFactory Cloud, an improved order management Interface for ShopFactory 11/12 users.

If you use ShopFactory 12, then ShopFactory Cloud replaces the old Total Care Interface.

The new interface is mobile compatible, making it easier for you to manage orders on the go.

The Interface has been streamlined to help you work more productively.

ShopFactory Cloud not only provides improved order management interfaces but also offers you many new functions, such as the ability to create your own cloud products. This will allow you to market and sell your products via any imaginable channel in addition to your ShopFactory website.

Amazon and eBay alternative

Your own Amazon and eBay alternative platform

Make the most out of selling on eBay and Amazon but make sure you also run your own alternative, independent online store with a powerful ecommerce solution such as ShopFactory which allow you to sell your products on eBay and Amazon in addition to your own website.

At ShopFactory we believe running your own, independent online store is an absolute must. At least if you want to establish lasting success as online seller.

Yeah, right.

After all, there are millions of people who sell their wares on eBay and Amazon every day. Are we really claiming they are all getting it wrong?

The answer is: it depends. On what they want to achieve and how willing they are to gamble with their future.

Because the business goals of Amazon and eBay are very different from yours. And that difference can turn setting up on their portals into quite a gamble.

Let me explain.

Using Dimensional Weight for Shipping Products

Dimensional weight is also known as volumetric weight. It is used by shipping providers to compensate for larger items, which physically weigh less and take up a larger volume of space. When shipping products, you as an online merchant, must use either the physical weight or the "DIM weight" in your shipping weight calculations - whichever is greater. DIM weight is a tactic used by freight carriers to ensure they don’t lose money on large items which may be lightweight but take up a larger volume of space on their transport vehicle(s).

Using UPS Negotiated Rates in ShopFactory

ShopFactory has released a new feature in the Real Time UPS shipping rates integration that allows a merchant to use their "Negotiated Rates" instead of Published rates. Lower shipping rates can often mean the difference between an online sale, and an abandoned sale for some merchants.

Bring your store to life with ShopFactory.
ShopFactory is the easy way to create mobile friendly websites and online stores.

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