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Español Achieving business growth without getting bigger
People always seem to assume that any goal should be focused on growth. More money, more employees, more customers – more, more, more. Most coaches, organizations and even countries measure success by how much growth is happening, but it could well be that you don’t need to – or want to – grow any further.
So how do you continue to improve your business, avoiding boredom and stagnation, without expanding?
Master your skills!
Not all growth is based on expansion. If you want to improve your business without increasing your office space, consider mastering the skills you use in your work.
For example, take a course in Excel or a relevant class. Becoming a master in your field will do wonders for your business, and it won’t require any more responsibility on your behalf.
Many people simply don’t want a larger business due to the time it would take, or the extra stress it would cause. If you want to improve your business without enlarging it, training and research can be a great way to do so. This can also earn you more money, as you’ll be able to charge clients and customers higher fees for the work that you do as its quality increases.
Build your network
You don’t need to hire new employees to build your network.
Join coworking communities, online groups, and networking clubs. Meeting other people who run businesses can help you optimize your own, and can be a great source of inspiration and support.
Improve yourself
There’s more to self-improvement than mastering practical skills.
Focusing on your own intra and interpersonal abilities can help you grow to the point where you will gain confidence in your abilities, your boundary setting skills, your motivation and your reactions to obstacles.
It’s no secret that business ownership isn’t always easy, so taking the time to boost your positivity and resilience can hugely benefit you and your business.
If you want to improve your business without enlarging it, training and research can be a great way to do so. This can also earn you more money, as you’ll be able to charge clients and customers higher fees for the work that you do as its quality increases.
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If you do want to build your business, but don’t want the workload associated with growth, consider outsourcing certain tasks and processes. This will free up your time to focus on doing the things that you love: boosting your profitability without adding to your plate.
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Despite common belief, simply getting bigger doesn’t need to be your primary goal in business. Many people are happy and fulfilled with the size and income of their businesses, but that doesn’t mean you need to settle. Constant self improvement, upskilling and network can be deeply satisfying, regardless of what your plans are.
Lena Klein