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How to stay creative as a business owner

Monetizing your hobbies and passions can be a dream come true, but what do you do when it all starts to feel like work?

When our creativity becomes our source of income, maintaining it can be a challenge. For those of you struggling to stay creative in your businesses, these five strategies can keep your ideas flowing. 

1. Step away from your phone

If you’re struggling to stay creative during the week, try putting down your technology over the weekend. Try to plan at least one day a week where you have a digital detox; no phone, no laptop.

You might find you can think clearer and come up with ideas faster on the days you disconnect.

2. Learn a new skill

Have you ever wanted to learn how to play ukulele? Build model trains? Run for fitness? Nowadays there are almost endless classes and workshops available.

If you’re stuck in a rut learning a new skill can help inspire you and bring back your creativity.

If learning something new isn’t for you, consider signing up to a skill enhancement course. Improving your current talents can help relight the passion you used to start your business.

3. Read books

You can learn a lot from other people’s experiences.

If you’re struggling to stay creative, read books about creativity, business and life. The stories of successful people can help motivate and inspire you, and being exposed to new and different viewpoints can help you rediscover your creativity.

Try to read widely. That mean not just topics related to your work, but topics related to other industries and ways of life. You never know what might inspire you!

4. Own your space

Staring at a blank wall hardly invites creativity. Take the time to personalize your workspace!

If you work from home, create a dedicated office area. It can be tempting to work from your bed or the couch, but your productivity will benefit from a designated space.

Fill your office area with a few personal touches such as posters, plants and mugs and you’ll create a hub of creativity.

If you’re struggling to stay creative, read books about creativity, business and life. The stories of successful people can help motivate and inspire you, and being exposed to new and different viewpoints can help you rediscover your creativity.

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5. Start a personal project

If the only thing you’re focusing on is work, you’ll end up burnt out and frustrated.

When we start our own businesses, they often take so much of our energy that there isn’t much left. But it’s important to take time out and focus on personal projects.

They keep us excited about creating!

Keep in mind, however, that if you’re hoping to create something you can monetize, you’re not creating a personal project. You’re just working!

Don’t set yourself too many guidelines either; do something just for the love of it. Deciding to paint for fifteen minutes a day may begin to feel like a chore after a while, so decide to paint whenever you have a few free minutes instead.

The point of personal projects is to embrace creativity for love, instead of accomplishment.

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Step away from stale routines, read books, put down your phone and learn new skills.

- Lena Klein

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