E-Commerce has been a buzzword for a while now, and not without cause. It's becoming more and more apparent each year that the businesses who didn’t embrace digital when it first appeared are paying for their mistake. Sears, Toys R Us, Claire’s – the shock closures of massive companies in the last few years has proven that even the largest contenders are no longer immune.
But now a new revolution is occurring. And if you want your business to thrive in the future, it’s time to stop thinking of just E-Commerce, but M-Commerce.
It used to be innovative for consumers to browse stores on their computers, but now more and more customers are picking up their phones. The ever increasing shift to mobile devices simply can’t be ignored: it’s time right now to adapt or perish.
Next year, it’s predicted that there will be over 2.5 billion smartphone users. Currently 50% of internet searches are made through phones, and by 2020 this number is expected to rise to 70%. Consumers are more mobile than ever, and now, as businesses, is the time to embrace the opportunity that provides. Google has already made a vital change to its algorithms: it indexes mobile friendly websites higher than their competitors. It knows mobile is the future.
So if you want to get ahead, get mobile.
There have always been those who are hesitant about change. They didn’t believe people would input their bank details online, or trust E-commerce. They also didn’t think people would use electricity, or phones, or cars – as long as there has been innovation, there has been resistance.
But the next generation of consumers aren’t just tech savvy: they’re tech native. They exist in a world where they’ve only ever known digital, and for them mobile phones are simply a way of life. If you feel hesitant about mobile optimization, keep in mind that your competitors, and most importantly your customers, don’t. They’re more than happy to browse online stores, buy on the go, and forego tradition entirely.
If there’s one thing we’ve learnt from the closure of those that didn’t recognize the last trend, it’s that businesses need to engage with this one. Innovation, creativity, and speed are what will set apparent the winners from those left behind.
Thankfully, if you’re a ShopFactory customer, we have you covered. All of our sites and templates are mobile optimized, meaning your customers will be able to access them on the go, and your site will rank higher.
But for those of you who aren’t prioritizing mobile: you’re sleepwalking through a revolution. Your customers are accessing the internet through their phones; it’s high time they found you there.