The better way to sell online

Tips & Tricks

Find out more about running a business online. It's not rocket science. In fact with ShopFactory anyone can start selling online.

Adjusting block backgrounds in SF 12.2

Some content blocks in ShopFactory 12.2 allow you to adjust the background colors of their sections, to give you more design flexibility.

Products listed on Google Shopping
Turn your products into Google Products by adding them to Google Shopping with ShopFactory.

How to add your products to Google Shopping

Want to get your products on Google Shopping? This this is the guide for you.

While you can use search engine optimization to list your products in the normal Google search results, you can also have your products listed as Google Products in the Google Shopping listings.

These Google product listings appear often at the top of search results, when a potential customer searches for a specific product, and link back to your store from within Google's product portal.

Google itself does not actually provide you with your own Google Store - it will only list your products as part of it's portal. However it does create a kind of Google shop by grouping your products together.

To get started, you have to add your products to ShopFactory, set their Google definitions and then create the Google product feed which you can upload.

Accept payments online with your online shopping cart
Accepting payments online is not difficult when using solutions like ShopFactory.

How to get paid on the Internet

For some reason many people think everything is different when they start an online shopping site as a business. This is wrong. The Internet is just an additional sales channel — albeit a very powerful one.

How to sell online with ecommerce software
Selling online to make money can make you independent.

How to sell online with your own store

Making the decision to sell online is a big step. Following the right business opportunity can change your whole life and allow you to become independent. Or it can extend the reach of your existing business to help make it sustainable for the future. But this decision is only the first step. What should you do next?

Tips on what to sell in your online shopping cart
If you don't know what to sell online, this article can help.

What to sell in your online store and how to find it

Before you can open your own Internet shop, you must decide what you want to sell to your customers in your online store — and how to source your products.

Find real wholesalers
Finding real wholesalers can be a challenge on the Internet. Find out how to go about it.

How to source products for your shopping site

Have you ever wondered how to source the products you want to sell in your online store? If you want to open your own online business, but haven't yet found your suppliers, it's time to get serious about doing business online.

PCI CISP regulations
If you accept credit cards you and your shopping cart software must comply with PCI regulations.

PCI/CISP — what is it and how does it affect you?

PCI, DSS and CISP are the new acronyms on the block — if you are accepting credit card payments you’d better know about them.

Get the right Internet address
With the right Internet address the future of your online business venture is more secure.

Secure your future with the right Internet address

The right type of Internet address can set you up for the future. The wrong one can cost you your business down the track. 

How to get listed highly in Search engines
The best eCommerce software makes search engine optimization easy.

The Zen of search engine optimization (SEO)

Optimizing for search engines (SEO) is a must, when you build an online store. After all, searching the Internet for products and services has become as common as it used to be to look up the Yellow Pages.

How to pick the right SEO terms
Find the best search terms for your online shop to come up on top in Google.

A strategy to pick the right SEO search phrases

When you start looking at search engine optimization, you’ll quickly find that it all comes down to keywords. Or rather key phrases. These are the words your potential customers enter in search engines to find what they are looking for.

Free tools for search engine optimization
Optimizing for search engines does not have to be expensive.

Free SEO tools for keyword discovery

Search engine optimization is all about integrating the right search phrases in your website in such a way that the search engines find your website appealing enough to display it to their customers when they do a search.

Say no to 'homophones'

Homophones are words which sound alike, but have different meanings and are spelled differently. When you look for a domain name, you should avoid these words, to make it easy for customer to correctly spell your domain name. Sometimes a homophone is just a miss-spelling.

Accepting payments via PayPal

PayPal has become one of the biggest payment service providers in the world, comparable to Visa and MasterCard. With PayPal you can accept credit cards as well as PayPal's own payment method.

Promote your products via Google

ShopFactory is great for Search Engine Optimization, and many shops created with ShopFactory and the products they contain are listed highly in Google search results. But if you want your products also to be listed in the Google Product search results, you have to publish them to the Google Merchant Center with ShopFactory Marketeer.

e-Commerce Guide

Are you new to e-Commerce and full of questions or unsure about one specific aspect? Then this e-Commerce guide written by one of the company’s founders way back in 2001 could be of great help to you with most of info still very relevant to today’s eCommerce environment.

Bring your store to life with ShopFactory.
ShopFactory is the easy way to create mobile friendly websites and online stores.

Mobile mode