Search engine optimization is all about integrating the right search phrases in your website in such a way that the search engines find your website appealing enough to display it to their customers when they do a search.
Searchers are the customers of search engines — making them happy is therefore high priority for search engine companies. We have collected a number of free tools to help you find the search phrases your potential customers use when looking for your products and services.
These tools allow you to find keywords related to a phrase you enter, to help you with your keyword research.
The strength of the Google Keyword Generator lies in the many suggestions it makes. In fact since Google is the most important search engine and it is in their own interest to provide you with the best search words possible, this keyword generator is really all you need for search engine optimization.
https://adwords.google.com/keywordplanner
This free tool is provided by the company Wordtracker. While it is free, they are trying to sell you their monthly fee service. It does come up with some other suggestions, which will help you when brainstorming for keywords.
Again a company trying to get you to sign up for a paid service in return for giving you a taste of their keyword results, and again a good resource for additional keywords.
http://www.keyworddiscovery.com/search.html
The most popular search engines are Google, followed by Yahoo as a distant second, Microsoft Live and Ask.
To lodge your website with one of these search engines, click on the links below or follow the provided instructions:
Google: http://www.google.com/addurl/?continue=/addurl
Yahoo: http://search.yahoo.com/info/submit.html
Microsoft Live: http://search.live.com/docs/submit.aspx
Do you want to know how many pages of your web site a search engine has indexed? Simply go to the search engine and enter the command:
site:www.mydomain.com
in the search field. Don't forget to use your own domain name.
The search engine will then list all the pages it lists for you.
The more related pages link to you, the better your chances of achieving good search engine rankings. This is called link popularity.
To find out how many websites link to you, simply go to any search engine and enter the command:
link:http://www.mydomain.com
in the search field. Don't forget to use your own domain name.
The search engine will then list all the website linking to you.
Couldn't find any links in a link popularity check? Don't be concerned. Click on the link below to find web sites which allow you to add links to them. These links will help you increase your Link Popularity.
http://www.strongestlinks.com/directories.php?sortcolumn=PR
The higher the PR value listed on the page is, the more influence the link can have on your search engine rankings.
Be careful not to use free or low cost submission tools, which claim to link to you from thousands of websites. Search engines such as Google will regard this as search engine spamming, and may lower your search rankings as a result.
Want to know how well your website compares to all the other websites on the Internet? Go to http://www.alexa.com and enter your domain name in the Site Info field on the right side. Be careful, the field on top of the page is just a normal search field.
Don't be too concerned, if you don't rank among the top one million websites. Lifting your website is a challenge, and you will lift it by attracting more customers to your website.
On this site you can also find the keywords which work for your competitors.
The best shopping cart software solutions such as ShopFactory will support search engine optimization functions to help you achieve high search rankings in the results.