News

If search engines can’t find your online store for an important search word, does your store really exist?

Not for buyers who are doing a search online. And that means lost sales.

While ShopFactory does a lot of automatic search engine optimization, you can achieve even better rankings by using the ShopFactory functions to optimize your store even further.

Earlier this month Facebook launched a new mobile Marketplace in the USA, the United Kingdom, Australia and New Zealand. And it plans to roll it out in other countries, too.

Which means it will be coming to you soon, too.

Launched as a convenient destination to discover, buy and sell items with people in your community, it works on mobile phones and tablets which have the mobile Facebook app installed.  That’s almost one billion active users every day around the world.

So should you as a seller be concerned about this new competition? Or see it as a new opportunity for more sales?

We have launched ShopFactory Cloud, an improved order management Interface for ShopFactory 11/12 users.

If you use ShopFactory 12, then ShopFactory Cloud replaces the old Total Care Interface.

The new interface is mobile compatible, making it easier for you to manage orders on the go.

The Interface has been streamlined to help you work more productively.

ShopFactory Cloud not only provides improved order management interfaces but also offers you many new functions, such as the ability to create your own cloud products. This will allow you to market and sell your products via any imaginable channel in addition to your ShopFactory website.

Make the most out of selling on eBay and Amazon but make sure you also run your own alternative, independent online store with a powerful ecommerce solution such as ShopFactory which allow you to sell your products on eBay and Amazon in addition to your own website.

At ShopFactory we believe running your own, independent online store is an absolute must. At least if you want to establish lasting success as online seller.

Yeah, right.

After all, there are millions of people who sell their wares on eBay and Amazon every day. Are we really claiming they are all getting it wrong?

The answer is: it depends. On what they want to achieve and how willing they are to gamble with their future.

Because the business goals of Amazon and eBay are very different from yours. And that difference can turn setting up on their portals into quite a gamble.

Let me explain.

Dimensional weight is also known as volumetric weight. It is used by shipping providers to compensate for larger items, which physically weigh less and take up a larger volume of space. When shipping products, you as an online merchant, must use either the physical weight or the "DIM weight" in your shipping weight calculations - whichever is greater. DIM weight is a tactic used by freight carriers to ensure they don’t lose money on large items which may be lightweight but take up a larger volume of space on their transport vehicle(s).

ShopFactory has released a new feature in the Real Time UPS shipping rates integration that allows a merchant to use their "Negotiated Rates" instead of Published rates. Lower shipping rates can often mean the difference between an online sale, and an abandoned sale for some merchants.