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There are few things as exciting as releasing new products. But for your business to be successful, you need to make sure you aren’t just giving those products away.

Want to know how to hook your customers with your subject line? Email campaigns are one of the best marketing tools out there, but they will only work if your customers take the time to read what you send them.

If you are new on the market, you may be lacking in credibility. If they haven’t heard of you before, people may hesitate to buy products from you.

As entrepreneurs we are often faced with difficult decisions. Who do we market our products to? Where do we source them? Is investing now a good idea? With so many things to consider, it can be easy to become overwhelmed.

Six steps to take control of your work day.

More and more of us now work from home, and it’s no wonder why. Traditional office jobs simply don’t suit many of us. We want to be close to our children, retain flexibility in our lives and avoid long commutes.

Instagram is a powerful tool. The image based social media site has over 800 million active users and its own unique culture.
With the huge amount of Instagram users, it can be easy to disappear in the crowd. Here are four tips to really connect with a customer base.

This is the dream: less work and more reward.
Who isn’t interested? We want to spend more time with our families, on our hobbies, and with each other. It seems like an impossible goal. How can we make it possible? What is the secret?

Do you want to promote your business on a budget? These five methods will save you money and bring in new customers.

If you sell products or services to customers in the European Union, new regulations are about to hit you. Even if you are on another continent.

If you don’t comply, you could face huge fines. And that can be as easy as using the wrong cookies on your website or sending an email to the wrong person.

Fortunately, things aren’t as bad as they look at first sight. You’ll find out why in this article.

Find out how to make your customers come back for more.
It’s not uncommon to place focus on only new customers. But repeat customers can be even more valuable. Not only do they give you a more stable income stream, they’re cheaper to sell to. That is because when someone has bought from you once, they’ll need less convincing to come again.

How to promote your business to Instagram’s 800 million active users.
Instagram is a powerhouse. With 800 million active users, it can be a vital tool when it comes to marketing your business. Studies by Iconosquare show that 70% of Instagram users have searched for a business or brand using the platform.

Are your customers abandoning their online shopping carts? Don’t worry, you’re not alone. While this can be frustrating and worrying for business owners, it’s actually very common.

Small business owners and entrepreneurs are sort of superhuman. We take on more work than most, and we singlehandedly manage almost every element of our businesses. It’s not surprising that most of us are exhausted: we simply don’t have time to do it all.

Are you struggling with procrastination? Do you feel like your day is all work, but with no progress? If you’re struggling to keep on track of things, these six steps will help you regain control.

It's not just small businesses which have moved online; it’s burglars. And they are out to gain access to your data and that of your customers. Here’s how to keep your assets safe and your personal details locked away.

Have you got an idea you’d love to turn into a business? These tips will help you on your way to success.

If you're anything like me, you're often busy. But being busy doesn’t always mean productive. If you're juggling endless things, you'll know what I mean when I say ‘it feels like I’ve worked all week and done nothing.’

Do you want more sales, improved customer loyalty and positive word-of-mouth advertising? These four tips could make all the difference.

Struggling to make sales and looking for ways to create irresistible offers? Look no further. Here are four ways to be relevant, boost sales and create offers customers can’t refuse.

As a business owner you will inevitably have difficult conversations. Even if you’re a solo entrepreneur you need to deal with suppliers, shipping companies and customers. When things turn sour, here’s what to do.

Stuck for ideas? In this article, I will teach you techniques you can use to generate more.

So you’ve got the perfect business in mind, but you can’t think of the perfect name for it. Here are three approaches to get you unstuck.

Do you want to get in front of new customers, create innovative products and engage with fans? Co-marketing could be for you.

Have you become a Jack of all Trades, who has learned to deal with the many different task you encounter every day in your business? Then you might be single-handedly blocking your chances to become successful.

Did you know you can create and sell your own gift cards and vouchers with ShopFactory?

According to a study by Ernst & Young around 54% of customers plan to give away Gift Cards or money this Christmas. This makes gift cards and money the number one present, ahead even of books and sweets.

So if you are not already selling gift cards, you are probably missing out on sales.

And now, with the recent release of ShopFactory Cloud as part of your ShopFactory 11 subscription, you can make your gift cards look even better with your own custom designs.