8 Recommendations, get the best out of the coupon code

With ShopFactory Total Care services you can set up marketing vouchers to offer discounts with online or off-line marketing campaigns, reward vouchers for customers who have placed orders to encourage them to return or sell gift vouchers to your customers.

With ShopFactory Total Care services you can set up marketing vouchers to offer discounts with online or off-line marketing campaigns, reward vouchers for customers who have placed orders to encourage them to return or sell gift vouchers to your customers.

Here are few marketing tips you may want to review to get the best out of using discount codes in your ShopFactory online shop.

  1. Coupon codes are basically free advertising because bloggers that write about coupons and freebies — and there are lots of them — will post your codes to their blogs. Additionally, codes will be picked up by coupon code aggregator websites and gain even more exposure.
  2. When creating coupon codes, avoid letters and numbers that can be misunderstood by customers like the letter O and the number 0, or lower case L and the number 1.
  3. Make sure your promotion codes require customers to buy at least two or more items. You can use cross-sell offerings on the promotions code page. This gives customers incentive to increase their purchase amount, and helps them find additional products with which to do so.If you don't want coupon codes leaking to the public, use a "tear off" approach. This way, unique codes can only be used once.
  4. Always include expiration dates when sending out coupon codes to customers and affiliates.
  5. Keep coupon codes up-to-date: Before sending out promotions and coupon codes, ensure they indeed work properly. Don't annoy customers and affiliates. Update your coupon codes within your mailing to match the promotions found at your website.
  6. Discount coupons for affiliates: Especially in these tough times, the discount coupons will be the most convincing argument an affiliate could have. Give 'classical' coupons to affiliates.
  7. Coupon code boxes encourage shoppers to search for promo codes in Google. Create your own coupon code landing page (i.e True confections promo codes and coupon codes) to rank well in search engines.
  8. Appeal to coupon hunters: Make sure you regularly publish your coupon codes and special deals on your Facebook and Twitter accounts, using the words ‘save’ or ‘deal.’ These are often grabbed by third parties and coupon hunters and then republished on various coupons sites, giving you a wider distribution list at no cost.

How to implement coupon codes in your ShopFactory shop

How to setup Gift Vouchers in ShopFactory and GlobeCharge?
http://support.shopfactory.com/kayako/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=174

How do I use Vouchers?
http://support.shopfactory.com/kayako/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=175