You don't have to be a rocket scientist
You don’t have to be a rocket scientist to sell online. Modern shopping cart software can make it easy. There are some pitfalls - but they can be avoided.

e-Commerce: it may sound daunting to you. But don’t be intimidated by the word.

Think of selling online simply as opening a shop in a new suburb. A rather big suburb on a huge freeway, where everyone can easily drive past and with a parking lot that will be the envy of your competitors and a shopping cart for every customer.

All you have to do is pack your goods with shopping cart software into your very own shop in this new suburb called Internet.

An e-commerce solution such as ShopFactory can make this extremely easy. It allows you to create a complete and professional e-commerce website with buy now buttons and integrated shopping cart with just a few mouse clicks.

Of course first you have to decide if you want to get involved in selling online. The information I provide in this book will help you make up your mind.

Should you decide to go ahead, you will also have to protect yourself against shoplifting — or as they call it today, Internet fraud.

Just like in any other shop.

I’ll show you how. If you do it right, you’ll have less problems than in a real shop.